01
Active · Mar 16 – Apr 19
GHL Email Warm-Up Plan
Total contacts
26,600
Full list migrating to GHL
Total emails
15
3 series of 5
Start date
Mar 16
First GHL send today
End date
Apr 19
GHL at 100% volume
The problem
A new GHL IP address has no sending reputation. ISPs (Gmail, Outlook, Yahoo) will throttle or flag high volumes from an unknown IP.
The approach
Ontraport (established reputation) carries the full list while GHL sends to a growing segment — roughly doubling every few sends.
The result
By email 15, GHL has proven deliverability across the full 26,600 contact list and Ontraport sends drop to zero.
Volume ramp — GHL vs Ontraport
GHL sends
Ontraport sends
Per-email breakdown
| # | Subject line | GHL | Ontraport | GHL share |
|---|---|---|---|---|
| Isla Weft Series → Isla Application | ||||
| 1 | Not All Genius Wefts Are Created Equal Isla | 600 | 26,000 | |
| 2 | Why Stylists Love Genius Wefts Isla | 1,200 | 25,400 | |
| 3 | Hand-Tied vs Genius Wefts Isla | 2,200 | 24,400 | |
| 4 | How I Installed the Mega Volume Weft Isla | 3,500 | 23,100 | |
| 5 | The Gram Breakdown Every Stylist Should Know Isla | 5,500 | 21,100 | |
| NBR Home Study Series → In-Home Study Course | ||||
| 6 | The Extension Method That Changed Everything NBR | 8,000 | 18,600 | |
| 7 | Why Most Extension Installs Fail NBR | 10,500 | 16,100 | |
| 8 | The Moment I Realized Extensions Could Change My Career NBR | 13,500 | 13,100 | |
| 9 | Who the NBR® Course Is Actually For NBR | 17,000 | 9,600 | |
| 10 | This Is Where Mastery Begins NBR | 20,500 | 6,100 | |
| Big Money Stylist Series → Audio Book | ||||
| 11 | Are You Leaving Money on the Table? BMS | 22,500 | 4,100 | |
| 12 | Tired of Working Longer Hours for Less Pay? BMS | 24,000 | 2,600 | |
| 13 | Your Brand Is Your Most Valuable Client Magnet BMS | 25,000 | 1,600 | |
| 14 | Struggling to Grow Without Burning Out? BMS | 25,800 | 800 | |
| 15 | Stop Guessing — Start Building Your Luxury Business BMS | 26,600 | — | |
Day-by-day send schedule
| Date | Action | GHL | Ontraport | GHL share |
|---|---|---|---|---|
| Email 1 — Not All Genius Wefts Are Created Equal | ||||
| Mar 16Sun | E1 · Part 1 of 3 Isla 200/day × 3 days | 200 | 8,700 | |
| Mar 17Mon | E1 · Part 2 of 3 Isla | 200 | 8,700 | |
| Mar 18Tue | E1 · Part 3 of 3 Isla | 200 | 8,600 | |
| Email 2 — Why Stylists Love Genius Wefts | ||||
| Mar 19Wed | E2 · Part 1 of 2 Isla 600/day × 2 days | 600 | 12,700 | |
| Mar 20Thu | E2 · Part 2 of 2 Isla | 600 | 12,700 | |
| Email 3 — Hand-Tied vs Genius Wefts | ||||
| Mar 21Fri | E3 · Part 1 of 2 Isla 1,100/day × 2 days | 1,100 | 12,200 | |
| Mar 22Sat | E3 · Part 2 of 2 Isla | 1,100 | 12,200 | |
| Email 4 — How I Installed the Mega Volume Weft | ||||
| Mar 23Sun | E4 · Part 1 of 2 Isla 1,750/day × 2 days | 1,750 | 11,550 | |
| Mar 24Mon | E4 · Part 2 of 2 Isla | 1,750 | 11,550 | |
| Email 5 — The Gram Breakdown Every Stylist Should Know | ||||
| Mar 25Tue | E5 · Full send Isla | 5,500 | 21,100 | |
| Mar 26Wed | Rest day — ISPs process E5 engagement signals | |||
| Email 6 — The Extension Method That Changed Everything | ||||
| Mar 27Thu | E6 · Full send NBR | 8,000 | 18,600 | |
| Mar 28Fri | Rest day — monitor E6 open rates and complaint signals | |||
| Email 7 — Why Most Extension Installs Fail | ||||
| Mar 29Sat | E7 · Full send NBR | 10,500 | 16,100 | |
| Mar 30Sun | Rest day | |||
| Email 8 — The Moment I Realized Extensions Could Change My Career | ||||
| Mar 31Mon | E8 · Full send NBR GHL crosses 50% for the first time | 13,500 | 13,100 | |
| Apr 1Tue | Rest day — GHL just crossed 50%; watch deliverability closely | |||
| Email 9 — Who the NBR® Course Is Actually For | ||||
| Apr 2Wed | E9 · Full send NBR | 17,000 | 9,600 | |
| Apr 3Thu | Rest day | |||
| Email 10 — This Is Where Mastery Begins | ||||
| Apr 4Fri | E10 · Full send NBR | 20,500 | 6,100 | |
| Apr 5Sat | Rest day | |||
| Apr 6Sun | Rest day — 2-day buffer before BMS series begins | |||
| Email 11 — Are You Leaving Money on the Table? | ||||
| Apr 7Mon | E11 · Full send BMS | 22,500 | 4,100 | |
| Apr 8Tue | Rest day | |||
| Apr 9Wed | Rest day | |||
| Email 12 — Tired of Working Longer Hours for Less Pay? | ||||
| Apr 10Thu | E12 · Full send BMS | 24,000 | 2,600 | |
| Apr 11Fri | Rest day | |||
| Apr 12Sat | Rest day | |||
| Email 13 — Your Brand Is Your Most Valuable Client Magnet | ||||
| Apr 13Sun | E13 · Full send BMS | 25,000 | 1,600 | |
| Apr 14Mon | Rest day | |||
| Apr 15Tue | Rest day | |||
| Email 14 — Struggling to Grow Without Burning Out? | ||||
| Apr 16Wed | E14 · Full send BMS | 25,800 | 800 | |
| Apr 17Thu | Rest day | |||
| Apr 18Fri | Rest day | |||
| Email 15 — Stop Guessing — Start Building | ||||
| Apr 19Sat | E15 · Full send — GHL only BMS Ontraport fully retired | 26,600 | — | |
Deliverability safety threshold
If GHL open rates drop below 15% on any single send, or complaint rates exceed 0.08%, hold GHL volume flat on the following send rather than increasing. Both platforms should be monitored after every send before the next goes out.
02
Complete — Pending QC Review
Big Money Stylist — Site Status
Overall status
Build is complete. The page is ready for a QC pass before going live. Several image placeholders need final assets dropped in — details below.
What's needed from client
Final images for the sections flagged below. Once received, we drop them in and the page is ready to publish.
Action items
| Item | Detail | Status |
|---|---|---|
| Page build | Full Big Money Stylist sales page constructed and structured. | Complete |
| Image slots | Multiple sections require new images. Red boxes on the reference screenshot mark each location. Awaiting final assets from client. | Awaiting assets |
| QC review | Full page review for copy accuracy, link functionality, mobile layout, and CTA behavior. | Not started |
| Go live | Pending completion of QC and image swap. | Pending |
Reference — image slots to fill
Images needed — next step
The attached reference screenshot shows red boxes marking every image slot that needs a new asset. Please send final images for those positions and we'll complete the swap and move into QC immediately.
03
Complete — One item pending client input
NBR Website Changes
Overall status
All 7 requested changes have been addressed. One item (#4) is complete but requires a final decision from the client on the correct portal title.
What's needed from client
Confirm the correct title for the GHL community/course portal login page. "Mastermind" has been removed — replacement text is needed to finalize.
Change log — all 7 items
| # | Location | Change requested | Outcome | Status |
|---|---|---|---|---|
| 1 | 2-Day Intensive | Was routing through nbr.education/nbr-2-day-intensive-or-get-certified before hitting nbrcertification.com. Client asked to bypass the middle page. | Redirect updated to go directly to nbrcertification.com. Note: nbrcertification.com is a separate funnel. Recommend migrating it into nbr.education and matching the core site styling. | Complete |
| 2 | Online Course | Link was not routing to the online course. | Now points to the In-Home Study Course page. | Complete |
| 3 | Free Training | Link was broken. | Removed. | Complete |
| 4 | Member Login | Route to GHL community/course portal login. Login page background image said "Mastermind" — needed to change. | Routed to GHL portal. New background image created for the login page — easier to read. ⚠ Client must confirm the correct portal title to replace "Mastermind." | Awaiting input |
| 5 | Sign Me Up | Email sign-up button no longer relevant. | Removed. | Complete |
| 6 | Get Certified | Same issue as #1 — routing through intermediate page. | Same fix applied — now routes directly to nbrcertification.com. | Complete |
| 7 | $100K Hair Consultation Guide | Needed to route to the Big Money Stylist audio book. | Now routes to bigmoneystylist.com. | Complete |
Open item — portal title needed (#4)
The GHL portal login page background image has been updated and "Mastermind" has been removed. We need the correct title to finalize this. What should the portal login page say? Please reply with the exact name and we'll get it updated immediately.
Recommendation — nbrcertification.com
This is currently a separate standalone funnel outside of nbr.education. Migrating it into the main site would give it the nav bar, consistent styling, and better SEO continuity. Worth discussing on the next call if you'd like to explore that path.